Before saying goodbye to HIM, I’m looking back at their videos an ranking them from best to worst. In the second part, we look at their videos from the Love Metal to Dark Light era. While most of their early videos were rough and kind of hard to watch, they improved by the time HIM had their American break. The videos still aren’t perfect, as you’ll see from the Bam Margera directed ones, but they’re visually pleasing and more creative than their previous efforts. Some attempt to tell stories while others are more shameless Ville eye candy. So, let’s take a look at HIM’s videos from 2001 – 2005 ranked from best to worst. Where does your favorite video land?
“Wings of a Butterfly” (2005)
Directed by Meiert Avis, this is HIM’s most stylish video. Filmed in Los Angeles’ Union Station, the clip opens with their iconic heartagram circling the night skies like the bat signal. We then travel up to a tower where the band performs in a dark location and Ville plays with random equipment that may have come from a mad scientist. The video ends with Ville on top of the tower as it’s submerged in water. Not only is the video filled with cool shots, it has an overlay of grainy effects making it look like lost footage or an old movie. It’s definitely their most visually pleasing video to date and remains a highlight in their videography.
“Buried Alive By Love” (2003)
This is the first of four videos Bam Margera would direct for HIM. Set in a lavish LA theater, HIM performs on stage while actor Juliette Lewis watches from the wings. She starts to give Ville some coy looks and start a game of cat and mouse. They finally meet up and walk out the theater hand and hand. Simple concept, but it looks really cool. Not only is the setting beautiful, the clip has this grainy, super 8 quality to it giving it a vintage feel. Though it’s a notable HIM video there are some awkward shots, like Ville looking sick when the camera is spinning around him or how he outstretches his arms with dead eyes not really sure what to do with himself.
“The Funeral of Hearts” (2003)
HIM traverse the icy landscapes of Sweden encountering strange, mythical people along the way in this clip. The first video from the Love Metal period is strange, yet beautiful. Of course, there are the gratuitous shots of Ville looking adorable in his trademark beanie and eyeliner. Along with this are shots of mysterious tribespeople covered in different colors looking like they’re conducting some sort of ritual. You can’t really tell what’s going on, but it’s this enigmatic air that makes the video so intriguing. You want to piece together the story and since HIM doesn’t spell it out for you, it’s open to various interpretations. The video ends with an amazing shot of the heartagram made out of burning bushes. Though after that is a shot of the album, which is lame.
“The Sacrament” (2004)
I still considered this my favorite song and video by HIM. Directed again by Bam Margera, the video is a mix of HIM performing in what looks like a grand mansion and a lonely woman longing over the loss of Ville. It’s straightforward, but there’s something beautiful in the cold scenery and the simplicity of it. Though this is the point where Margera’s video staples come through: saturated colors making Ville as white as a ghost, multiple shots of Ville walking by himself with a brooding look on his face, and a woman sitting on an ornate couch waiting for her lover. And just like the prior video, there are some questionable shots here, like one of Ville’s crotch. Watching this again it’s clear Margera isn’t the best director. He’s a skateboarder, so no one really expects him to be. Him directing these videos were his way of doing something for his friends and being associated with the band, which he seemed to badly want.
“In Joy and Sorrow” (2001)
This is the best video from the Deep Shadows and Brilliant Highlights era. It starts off as a simple performance clip with plenty of sexy Ville to look at. As the band keeps performing, the lights and equipment around them begin to freak out and emit a blinding light, including Ville’s mic. It seems the spirit of a (dead?) lover is the cause of this as we see for a brief second. By the end, her apparition appears next to Ville who just keeps on singing. Directed by John Hillcoat, the video is pleasing to watch. Not a lot happens, but the light tricks and Ville’s cool illuminated mic makes it stand out from typical performance clips. Also, this is when Ville cemented his go-to look: long stringy hair, thick eye makeup, silver bands, and the “Your pretty face is going to hell” coat. This is the Ville millions of HIM fans would eventually fall for, myself included.
“And Love Said No” (2004)
The final video directed by Bam Margera feels like a random collage with no theme. The clip is filled with various shots of Ville outside and inside of a church along with random graphics and effects. Some of these shots are beautiful, like Ville singing in the forest or the heartagarm that seemingly appears out of thin air. Other shots look horribly dated and weird, like calligraphy flourishes that weave in between the band or the fading shots and swirls appearing in random places. It seems Margera wanted to go for a notebook feel since the video closes with a book shutting, but he doesn’t pull it off. Again, not a terrible video, but not very satisfying.
“Solitary Man” (2004)
Yet another video directed by Bam Margera. At least it’s an improvement over his previous efforts. Still, it’s nothing too special. It’s primarily a performance video mixed in with recycled footage from Margera’s Haggard movie previously seen in “Heartache Every Moment.” There’s also new footage of a random woman strutting around in her underwear. The video doesn’t do too much but does offer fan service since Ville is singing sans shirt. It’s not a terrible clip, but it’s pretty unremarkable. At least Margera opted to focus on the entire band instead of only extreme close-ups of Ville.
“Heartache Every Moment” (2001)
This is your standard live performance video. It shows various clips of the band in concert mainly focusing on Ville Valo with some occasional shots of the crowd. Multiple clips playing at the same time along with a run through of all of the band’s symbols try to shake things up, but it’s still a vanilla video. Skater and Ville Valo wannabe Bam Margera directed a second version which features a different live performance from the band mixed with clips from his Haggard movie. It’s slightly more entertaining because you’re watching a condensed episode of Viva La Bam. Anyone else think Margera’s love of HIM was a bit weird? He even names himself Valo in the movie. Better watch out, Ville. You could have a Single White Female situation on your hands.
“Close to the Flame” (2002)
Yes, it’s another boring live performance clip. HIM “performs” the song in a darkened venue with a funnel of smoke streaming out of Ville’s mouth. Throw in some customary shots of the band on stage and that’s the whole video. To make it even worse it doesn’t even feature a live version of the song. It’s just the studio version pumped out over footage of a live performance. If the video was actually them playing the song in concert, it had a chance to be more interesting. As it is, it’s just boring especially since the band doesn’t do much on stage.
There are only a few more videos left to cover. Come back next month for the third and final part of Rank the Videos when we look at HIM’s videos from 2005 – 2013.